Monday, August 23, 2010

Adsense Make Money

A lot of people like to complicate making money online. I designed this website to share a few tips on how you can have Adsense make money for you.

First of all, you need to find a niche. The Google Adwords Keyword Tool is perfect for this. Just start brainstorming words and type them into the keyword tool.

I look for 3 important factors in keywords:

1. The amount of times a word is typed in per month. I, personally, won't take on a phrase that is typed in any less than 10,000 times per month.

2. The average cost per click for the keywords you want to target. The higher, the better. You are going to put the same amount of effort into building your site to have Adsense make money for you. You might as well get paid top dollar. Specific brand names of products usually score better in this regard. After a bit of experience building Adsense websites, I set my bottom dollar amount for cost per click at two dollars.

3. The competition level. The less amount of results when you type your keywords into Google, the better. I had one website that had less than 50,000 search results for the targeted keywords. With only two backlinks, it achieved top ten in Google when it first got listed. The higher the competition level, the harder you will have to word to get top 10 rankings. It is possible to get high rankings with any competition level, but it can get frustrating trying to achieve them. It is much easier to achieve one hundred websites that make a dollar per day than one website that makes one hundred dollars per day. The sites that make only a dollar per day also require much less maintainance to maintain the top ten rankings, as nobody else is working towards those rankings.

Now that you have done your brainstorming, check to see if the .com or .net of the exact phrase you found is available. For this domain, I saw that was not available, so I took Other extensions can move up in the rankings as well, but I have had the best results with .com's and .net's. .com's are always the most respected and preferred domains. If the domain for your phrase is taken, brainstorm some more until you find a good domain that is not taken. If I decide to put my thinking cap on, I can usually find one or two good domain names per hour.

The reason you want the exact phrase to be your domain name is because it is usually easier to move up in the search engine rankings when you have the exact phrase as your domain name. I have successfully moved to number one search engine rankings with sites that were not the exact search phrase, and that had the exact search phrase, along with another word or two, but it took much more time.

Remember: If you build just one website per day that makes one dollar per day, in time, just under a year's worth of work will earn you more than one hundred thousand dollars per year. It took me just a couple of hours to find this domain name and build this website. Now, my rankings are high enough that you are reading it. Get started and let Adsense make money for you today!

Thursday, August 19, 2010

How to Make More Money with Google AdSense

Google AdSense is a Pay-Per Click (PPC) service. Webmasters are paid a portion of the revenue which Google collects from advertisers each time a web site visitor clicks on an AdSense advertisement.

Each click may pay anywhere from a few cents to several dollars. The average click seems to be worth about $.20. The more clicks AdSense advertisers receive from your web pages, the more money you make.

The basic formula for thinking about revenue from Google AdSense is:

Revenue = (Impressions * CTR * CPC)

The methods of increasing your revenue from Google AdSense are:

  • Increase Impressions
  • Increase Click-Through-Ratio (CTR)
  • Increase Cost-Per-Click (CPC)

Increase Impressions

The most basic method of increasing your number of impressions is to increase the traffic to your web site.

The topic of increasing traffic to your web site is beyond the scope of this article, and most likely something you are already working on.

One technique for increasing the number of Google AdSense impressions without an increase in traffic to your web site is to motivate your users to enable JavaScript. Google AdSense ads require JavaScript. Visitors to your website who do not have JavaScript enabled in their browsers will not see your Google AdSense ads.

To encourage your users to enable JavaScript, create content for your web page which is only available via JavaScript. Implement browser JavaScript detection in your HTML to notify visitors without JavaScript enabled that they are only receiving a portion of your available content.

Increase Click-Through-Ratio (CTR)

A small increase in Click-Through-Ratio can mean a large increase in revenue. A rise from a CTR of 1.0 to a CTR of 1.1 should mean an increase in revenue of 10%.

Several on-page factors can influence your Click-Through-Ratio. These factors include:

  • Ad placement
  • Ad color
  • Ad unit style
  • Total number of links

Ad placement

The best location to place ads is wherever the web site visitor will be looking.

Open up your web page. Where on the page does your eye immediately focus? Place an ad there.

The best performing ads seem to be ads which are inline with content. However, it can be very challenging to place inline ads across entire web sites.

Placing ads across an entire web site is usually accomplished with Shared HTML (shtml) and Cascading Style Sheets (CSS). This effectively limits ads to appearing in the same locations across a wide range of web pages.

Ads On the Top of the Page

Ads in the page header perform moderately well. The location is a good one to catch a visitors eye. However, many web users have developed a condition known as "ad blindness" where their brains automatically skip over advertisements.

One technique to reduce ad blindness is to place the advertisement below the page header and as far into the content space as possible. If your content space can be divided into multiple sections, this may work well for you.

Ads On the Bottom of the Page

Ads at the bottom of the page perform poorly. Web site visitors tend to read a page from the top down, and may never reach the bottom of the page. In addition, web site visitors have many different browser sizes, which may cause them to never see the advertisement unless they scroll down to it.

Ads On the Right Side of the Page

Ads on the right side of the page perform moderately well, and are currently in vogue. They appear to perform slightly better than ads on the top of the page at the current time, most likely due to better resilience to ad blindess.

When using ads on the right side of the page, it is important to test your web page at several different screen resolutions in several different web browers. Your web pages should automatically resize to ensure that the advertisements do not scroll outside of the browser window or get "bumped" down below the content.

Internet Explorer appears to have a bug which can cause right side ads to be "bumped" down below the content if the total width of all sections of the web page is equal to 100%. To work around this bug, ensure that the total width of your web page is 96% or less.

Ads On the Left Side of the Page

Ads on the left side of the page may perform the best. The left side of the page is normally reserved for the web site menu. This means that users frequently look to the left side of the page.

The difficulty is determining where to place your web site menu when the left side of the page is no longer available to you. A top menu might work for you, depending upon the design and content of your web site. Placing your menu on the right side of the page is another option, but one that may confuse some web site visitors.

If Google allows more than one ad unit per page in the future, the left side of the page might become an excellent location for a single ad, either above or below the menu.

Ad Color

Many webmasters report that brightly colored ads which contrast sharply with the color scheme of the rest of the web page return excellent results for them.

My experience has been that ads which mimic the look and feel of the rest of my web page return the best results. This is most likely because the Google AdSense ads closely relate to the topic of the page and therefore appear to the visitor as additional content.

Ad Unit Style

The Google AdSense programs offers a wide variety of ad unit styles and sizes. The ad unit styles include:

Ad UnitDimensions Leaderboard728x90 Banner486x60 Half Banner234x60 Button125x125 Skyscraper120x600 Wide Skyscraper160x600 Medium Rectangle300x250 Large Rectangle336x280 Small Rectangle180x150 Square250x250

Leaderboard and Banner ad units are obvious choices to placement in page headers and footers. Leaderboards are preferable, because they are able to show more ads. Banners are a classic web format, and may be necessary where the width of your available space is limited.

Skyscrapers are an excellent choice for advertisements, because they appear to be less vulnerable to ad blindness than the horizontal ad formats. Google recently added the wide skyscraper format. This new ad unit displays one more ad than the classic 120x600 skyscraper unit. If you are currently using the 120x600 skyscrapers, switching to the new wide skyscraper format may increase your revenue from the Google AdSense program.

Rectangles, Squares, and Buttons are best used when placed inside a content area. This makes rectangles more difficult to place, but also gives then the best revenue potential.

Total Number of Links

Reducing the total number of links on your content pages can increase revenue from AdSense by reducing the options for a visitor.

If your web page has fifteen links and one AdSense wide skyscraper on it, the visitor has a total of twenty options for leaving your page without closing the browser window.

This means that, if the user clicks on a link, the random odds that the visitor will click on an AdSense link are 5 in 20.

If you reduce the number of other links on the page to 5, the total number of options presented to the user is now 10. This means that the random odds of a user selecting an AdSense ad are now 5 in 10.

Another option, but one which may annoy your web site visitors, is to open all external links in a new window. This will leave your page open in the users browser, giving them another opportunity to click on an AdSense link. This can be done by adding target="_new" to your HTML links, or by converting your outbound links to JavaScript.

It should be noted that Google AdSense never opens ads in a new window.

Test, Test and Test Again

Testing is the key to increasing your CTR percentages. Change your ad colors, wait a week and look at the stats. Do the same with different ad units and different ad placement.

Increase Cost-Per-Click (CPC)

Not all Google AdSense ads are created equal. Google AdWords advertisers bid for keyword combinations, and some combinations are much more expensive than others.

The Google AdSense robot, Mediabot, automatically scans your web pages and determines the appropriate ads to display on your page.

It is possible to create web pages which are designed specifically to attract certain keywords from the Google AdSense program.

To determine which keywords have a higher Cost-Per-Click, create a Google Adwords account in the Google AdWords advertiser interface. This will enable you to determine roughly what AdWords advertisers are paying for each keyword combinatiom.

Based upon this information, you may decide to create a new web page or a whole new web site.

AdSense Alternate Ads

Google AdSense is not always able to find an advertisement which matches the content of your web page. Normally, AdSense selects a Public Service Ad (PSA) and displays it in your ad space. These PSA's generate no revenue for you.

Google has created the ability to load an alternate ad when it cannot find a matching ad. This is accomplished by setting a variable called google_alternate_ad_url in your AdSense layout code:

google_alternate_ad_url = "/adsense-alternate-ad.shtml";

These alternate ads can include advertisements from Google AdSense competitors, such as Clicksor.

This capability enables you to tap into a revenue stream which would normally by lost to AdSense PSAs.

Future Improvements to AdSense which will Increase Revenue to You

Google is constantly improving the AdSense program. Many of these improvements will mean additional revenue in your pocket.

Google has recently improved the speed with which MediaBot accesses new web pages. This means that you start earning revenue more quickly.

Google is constantly working to improve the relevancy of AdSense ads. Ads which are more relevant are more likely to be clicked on by web site visitors.

Google is currently working to give webmasters the ability to place multiple AdSense ad units on the same web page. This will enable the webmaster to place five small single-ad units around the web page, instead of one wide skyscraper. This should considerably reduce losses from ad blindness.


Saturday, August 14, 2010

AdSense Tips: Get the Highest Paying AdSense Keywords for Free

There is a great tool available that allows you to check out the highest cost-per-click (HCPC) keywords for Google AdSense, allowing you to write content with the highest-paying keywords in mind. It is the Google Adwords Keyword Tool and it allows anybody to view the highest CPC keywords, for free, without having to log in or sign up. It was created to help people come up with new ideas for their AdWords campaigns, but you can use it to see which AdSense keywords will pay you the most so you can target your site's content for high CPC and generate higher advertising revenue. This tutorial will show you how to find these keywords with the AdSense preview tool and how to use that information to increase your cost per click.


The AdSense preview tool is ABSOLUTELY FREE and is hosted by Google, check it out here. I will show two important things in this tutorial. First we will run a preliminary check against your website's current content to see the highest paying keywords related to your current content. After that we will explore individual keywords to find the very best keyword combinations and phrases so you can write new content (and rewrite old content if you wish) to display AdSense ads that pay much more than your current ads.

Finding the Highest Paying Keywords for Your Current Website Articles

First you need to figure out what keywords Google has targeted for your current website. Then you can use this information to tweak your current content to display higher-paying keyword ads.

  1. Browse to Google's Keyword Tool
  2. Select Website Content
  3. Enter your website URL (you can also enter a specific web page)
  4. Click Get keyword ideas
  5. Select Show All from the dropdown box
  6. Make sure Group keywords by common terms is checked
  7. Under Calculate Estimates using Max CPC: select $USD (or whatever currency you use)
  8. Enter 100 in the empty box (or the equivelent of $100USD in your currency)
  9. Click Recalculate
  10. Now the columns below will display the estimated cost per click (CPC) for each keyword!
  11. Click the column title Estimated Avg. CPC to sort by price. Click it one more time to sort from highest to lowest.
  12. You can now browse down the page to get an idea for which keyword phrases pay the most amount of money
  13. Now you can go back to your current articles and rewrite bits of the content, organizing phrases and keywords so they match up with the highest paying AdSense keywords. This will make a big difference, helping AdSense to place similar ads that pay much more instead of low cost per click ads.
  14. If you really want to get serious, the ideal solution would be to enter the URL of each article on your website and repeat this process, then rewrite your content to match the highest paying adsense keywords for each page.


Finding New Keywords That Pay More Than Your Current Keywords

Now that you have a good idea of what your website is currently capable of, it is time to explore new keywords. You'll be able to find keywords and keyword combinations that you aren't currently using to raise your CPC even higher.

  1. Browse to Google's Keyword Tool
  2. Select Descriptive words or phrases
  3. Enter a keyword or keyword phrase into the textbox
  4. Make sure the Use synonyms checkbox is checked
  5. Type the CAPTCHA word into the bottom textbox and click Get keyword ideas
  6. Select Show All from the dropdown box
  7. Under Calculate Estimates using Max CPC: select $USD (or whatever currency you use)
  8. Enter 100 in the empty box (or the equivelent of $100USD in your currency)
  9. Click Recalculate to display the estimated CPC for each keyword
  10. Click the column title Estimated Avg. CPC to sort by price. Click it one more time to sort from highest to lowest.
  11. {cbauthor}You can now see several keyword phrases, ordered by highest CPC. You can go back and adjust your existing articles to contain some of these higher paying keyword phrases, and use these phrases for content you write in the future.
  12. For all future content you write, do a little research with this tool to find the best keywords available before you write your articles. You can make subtle tweaks to your content keywords to drastically increase your CPC and overal AdSense revenue. You can also use this tool to find profitable topics, and base your articles on the higher paying keywords.

Thursday, August 12, 2010

Google Adsense Tips, Tricks, and Secrets

adsense tips by; Micheal Gray
taken from;

I’ve been reading a few forums and blogs about Google Adsense tips lately, and thought it would be helpful to consolidate as many as possible in one place without the comments. I’ve also thrown in a few tips of my own. We start out with some of the basic general stuff and move to the more specific topics later on.

Build an Empire?

When you’re deciding to become a website publisher you will fall into one of two broad categories:

* Publish 100 websites that each earn $1 a day profit
* Publish 1 website that earns $100 a day profit

The reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm’s, market trends, etc). You can adapt your plan on the way, but you’ll have an easier time if you start out going in the direction of where you want to end up.

General or Niche

You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.

If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it’s currently zero).

Once you’ve gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don’t try to run with the big dogs if you can’t keep up. If you have to ask if you’re a big dog, then chances are, you’re not. I have used a high dollar keywords report from and was pleased with my results (see cash keywords free offer recap).

New Sites, Files and Maintenance

When you’re building a new site don’t put adsense on it until it’s finished. In fact I’d go even farther and say don’t put adsense on it until you have built inbound links and started getting traffic. If you put up a website with “lorem ipsum” dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google’s media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP’s you will speed this process up dramatically.

I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it’s only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.

Managing URL’s and channels

Adsense channels is one area where it’s really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:

* – 728 banner
* – 336 block
* – text link
* – 728 banner
* – image banner
* – 336 block
* – 300 block

While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.

Once you know you are going to put adsense on your website you’re going to have to consider where to put it. If this is new site it’s easier, if it’s an existing site it’s more difficult. While there are some people who will be able to do it, in most cases I’d say if you just slap the adsense code in, you’ll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different, Google has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I’ve done really well by placing it on the right, but you should know why you’re doing it that way before hand, and be prepared to change it if it doesn’t work out.

Google has also has published a list of the highest performing ad sizes:

* 336×280 large rectangle
* 300×250 inline rectangle
* 160×600 wide skyscraper

From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don’t really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it’s own channel for a little while until you understand the users behavior.

Another ‘trick’ that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.

The one area where I’ve found blended ads don’t perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One ‘trick’ to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it’s a trade off. How much do you emphasize the ads without annoying your visitors. Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.
Using Images

One of the latest ‘secrets’ to make the rounds is using images placed directly above or below an adsense leaderboard. This has been used for a while but came out in a digital point forum thread where a member talked about quadrupling their CTR. Basically you set up the adsense code in a table with four images that line up directly with the ads. Whether or not this is deceptive is fuzzy and very subjective. Obviously four blinking arrows would be ‘enticing people to click’ and be against the adsense TOS. However placing pictures of 4 laptops over laptops ads isn’t, so use your best judgment here and look at it from the advertiser or Google’s perspective. If you have a question as to your implementation being ‘over the line’ write to adsense and ask them to take a look.

As far as using the images, I’ve done it and can tell you it definitely works. You get the best results when the images ‘complete the story the ads are telling’. For example if you have ads about apple pies, use pictures of freshly baked apple pies, instead of granny smith, Macintosh, pink lady, and braeburn apples. TIP: Don’t limit yourself to using images only on that size ad unit, it works just as well with the other sizes, like the 336 rectangle.

I got a little criticizm for this and rightly so, as I wasn’t specific as I could have been. Do not use very identifiable brand name or products for your images. Use generic non-specific stock images whenever possible and appropriate.
Multiple Ad Units

Another way to increase ad revenue is to use multiple ad units. According to Google’s TOS you are allowed to post up to three ad units per page. Similar to standard search results the highest paying ad units will be served first and the lowest being served last. If there is enough of an ad inventory, place all three ad units. However you should pay attention to the payouts. Current assumption is you get 60% of the revenue (on a $0.05 click you get $0.03). So if a click from the third ad unit is only paying between 3 to 5 cents you may want to omit it from your page. This is one are where giving your ad units channels does have value. If one ad unit is getting a higher percentage of click throughs you’ll want to make sure the highest paying ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.

Adsense in RSS

With the growth of blogs and RSS feeds you’re starting to see adsense included in the feeds now. IMHO this doesn’t work, and here’s why:

* You only get to place one ad unit.
* You have no control over finding the ‘sweet spot’ for the ad unit.
* The ads are usually poorly targeted (this is getting better).
* People develop ‘banner blindness’.

I know people like being able to read full postings in their feed reader, and there are at least a dozen other reasons for full posts from pleasing your users to mobile offline computing, all of which are completely valid. However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.
Affiliate Sites

Placing Adsense on affiliate sites is tricky. Are you giving up a $10, $20, or $30 sale for a $1 click? This is something you have to test on your own to figure out. If you aren’t converting now it’s definitely worth a try. I like to use adsense on my article pages. For example let’s say you had an affiliate website where you sold shoes. You’re going to need some related articles to ‘flesh out’ the site. Things like ‘getting a shoe shine’ or ‘finding a shoe repair shop’ these are excellent spots for adsense. While you won’t get rich, they will usually provide a small steady income and cover things like hosting costs.TIP: If you find you have pages getting more than 50 clicks per month add more pages about this topic, and link the pages together. Mine you logs for the search terms used.

PPC Arbitrage

This is a dicey subject so I’m going to steer clear of precise examples. Basically you bid on low volume uber niche terms at a very low cost. You set up landing page that contains high payout ads for the related general topic. You are looking for terms with a large gap between the price you are bidding on adwords and the price you are getting on Adsense. If you pay $0.10 a click and get $1.00 a click you make $0.90 each click. To get your adsense ad approved you will need to ‘add some value’ along the way. You can make a killing or get taken to the cleaners with this one, so make sure you know what you are doing before you try it.

Have any other adsense tips, tricks or secrets? Drop me an email and let me know, I’ll give you credit.

728 leaderboard works very well if it is just above the end of the
“above the fold” area on what would be considered your viewers average
resolution/browser window size if there are few other enticing links
above the fold. Makes for an interesting layout but if you’re building
a site for AdSense it may be worth it. We consistently receive very
high CTRs from doing this.

Try to build sites that allow you to quickly try any and all of
those locations outlined in the heatmap guide or at least allow you a
wide degree of freedom to easily change ad/content locations.